The three new collections slated to release this spring are all inspired by the festival of colour

Calling it the, “perfect expression to bring the soul of the collection to life,” Pharrell says that the ‘springtime celebration of joy, equality, humanity and colour,” is a reflection of what his collection stands for. He also said that for him, colour is a connection and equalising force in humanity and life, capable of evoking emotions, which make them a really powerful force.

The campaign video for the collection was shot in India.

Check it out below.

https://www.youtube.com/watch?time_continue=1&v=0JbMIdmEchA