Things to Remember on Women’s Day

Ruchika Sharma, on the socialisation of gender roles, the need for feminism and the marketing gimmicks that overshadow the struggles of the women’s movement. Although I am proud, happy and content with being a... Read More...

Language of Consumption

Whether it is the elections, a religious festival or even something as personal as happiness, Deval Kartik explains how smart marketing lures people into becoming consumers. During a recent visit to London, st... Read More...

Rise Of The Woman Consumer

Urban women want a career more than a family On a cold winter evening, 32-year-old Richa Mehta is making her way home from work when her phone rings. She shoves it into her bag and slumps deep into the auto se... Read More...