The Age of Inclusion

Deval Karthik on inclusive communication as a media trend in 2016 and what it says about Indian society and consumer behaviour I have been staying in the UAE since 2013 and as a result do not get much chance t... Read More...

Language of Consumption

Whether it is the elections, a religious festival or even something as personal as happiness, Deval Kartik explains how smart marketing lures people into becoming consumers. During a recent visit to London, st... Read More...

Rise Of The Woman Consumer

Urban women want a career more than a family On a cold winter evening, 32-year-old Richa Mehta is making her way home from work when her phone rings. She shoves it into her bag and slumps deep into the auto se... Read More...